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Add To Cart“If deep sleep and true recovery matter to you, this is the mattress I would choose for my own home. The impact on breathing and circulation is real.”
Cotton Cover and Wool Base Layer
GOTS Certified Cotton Cover - Soft, breathable, and familiar against the skin (Cotton)
GOTS Certified Wool Base layer naturally disperses heat and moisture to regulate temperature (Wool)
Naturally flame-resistant without toxic chemicals (Wool)
1” Organic GOLS Latex Comfort
Soft, responsive comfort that gently contours to your body
Designed with breathable pinhole perforations to promote airflow
Does not sink and compress like foam
800-Count Single Pocketed Steel Coil System
Provides balanced, medium support to help maintain healthy alignment
Reinforced edge support for stability and full use of the mattress
Tufted construction to secure layers and maintain long-term performance without glues
Designed to hold shape and comfort over time
30-Year Warranty (On craftsmanship and structural integrity)
100-Night Risk-Free Trial (30-day grace period)
Organic latex, organic wool, and organic cotton
No chemical foams
No VOC off-gassing
No added toxins or synthetic fillers
Orders ship from our Georgia facility, with delivery timelines varying by location. Most customers receive their mattress within approximately 14 days. Mattresses arrive compressed and boxed for easier transport through doorways and stairways; a team lift is recommended. For best results, place the boxed mattress directly on your bed frame before carefully opening the packaging. The mattress will begin expanding immediately and typically reaches its full shape within 4–8 hours. If your order includes accessories or bundle items, products may ship separately and arrive on different days.
★★★★★ 98% Satisfactory Rating among sleepers
Minimalist comfort meets organic performance. Designed with breathable Dunlap latex and individually wrapped coils for naturally cool, responsive support. GOTS & GOLS Certified Organic Materials.
30-Year Mattress Warranty
100 night trial
“If deep sleep and true recovery matter to you, this is the mattress I would choose for my own home. The impact on breathing and circulation is real.”
Cotton Cover and Wool Base Layer
GOTS Certified Cotton Cover - Soft, breathable, and familiar against the skin (Cotton)
GOTS Certified Wool Base layer naturally disperses heat and moisture to regulate temperature (Wool)
Naturally flame-resistant without toxic chemicals (Wool)
1” Organic GOLS Latex Comfort
Soft, responsive comfort that gently contours to your body
Designed with breathable pinhole perforations to promote airflow
Does not sink and compress like foam
800-Count Single Pocketed Steel Coil System
Provides balanced, medium support to help maintain healthy alignment
Reinforced edge support for stability and full use of the mattress
Tufted construction to secure layers and maintain long-term performance without glues
Designed to hold shape and comfort over time
30-Year Warranty (On craftsmanship and structural integrity)
100-Night Risk-Free Trial (30-day grace period)
Organic latex, organic wool, and organic cotton
No chemical foams
No VOC off-gassing
No added toxins or synthetic fillers
Orders ship from our Georgia facility, with delivery timelines varying by location. Most customers receive their mattress within approximately 14 days. Mattresses arrive compressed and boxed for easier transport through doorways and stairways; a team lift is recommended. For best results, place the boxed mattress directly on your bed frame before carefully opening the packaging. The mattress will begin expanding immediately and typically reaches its full shape within 4–8 hours. If your order includes accessories or bundle items, products may ship separately and arrive on different days.
Open Airway
Better Circulation
Better Oxygen Flow
Longer Deep Sleep
Stable Spine Alignment
Open Airway
Better Circulation
Better Oxygen Flow
Longer Deep Sleep
Stable Spine Alignment
Open Airway
Better Circulation
Better Oxygen Flow
Longer Deep Sleep
Stable Spine Alignment
★★★★★ Loved by people who care about clean living
Soft on the surface, supportive at the core.
Thoughtfully refined organic comfort — soft where you feel it, supportive where you need it.
Soft, breathable, and familiar against the skin
Base layer naturally disperses heat and moisture to regulate temperature while Naturally flame-resistant without toxic chemicals
Soft, responsive comfort that gently contours to your body. Designed with breathable pinhole perforations to promote airflow. Does not sink and compress like foam
800-count steel coil system for consistent, full-body support. Provides balanced, medium support to help maintain healthy alignment.
Each layer is certified. Each layer supports your biology.
GOTS & GOLS certified
Gary Brecka
“Your body is trying to heal you. It just needs the environment.”
After decades inside insurance mortality research and clinical biology, Gary discovered something staggering:Sleep is the foundational driver of oxygen, inflammation, recovery, hormones, detoxification, and cellular repair.
You can’t supplement your way out of poor sleep. You can’t out-breathe a bad mattress. You can’t out-recover chemical foam.
When Gary began speaking the truth about biological sleep, millions listened.
Matt Smith
Matt spent his life inside the mattress world - pulling it apart, rebuilding it, and fighting the industry from the inside out.
Matt believed what Gary preached:Nature already knows how to heal us. We just have to stop getting in the way.
He sourced the cleanest ingredients on earth - traceable New Zealand wool, organic cotton, natural latex — building mattresses the way nature intended them. Not cheap. Not easy. Not common. But right.
When Gary and Matt connected, they realised instantly: Sleep could be rebuilt from the ground up - if biology met organic engineering.
Ajay Nwosu
Instrumental in scaling Teqball - one of the fastest-growing global sports - Ajay is a force of innovation and international reach.
Where others see obstacles, Ajay sees opportunity. Where others see slow growth, he builds movements. Where others see a stagnant mattress industry, he sees a global platform for health transformation.
He brought scale. He brought strategy. He brought vision. And suddenly, the dream wasn’t a product. It was a mission.
★★★★★ 98% Satisfactory rating among sleepers
★★★★★ 98% Satisfactory Rating among sleepers
A organic, biologically aligned sleep environment. No toxins. No shortcuts.
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|---|---|---|
| Organic materials | PureTal latex, CloudWool, Organic cotton | Petroleum foams and synthetics |
| Chemical fire sprays | None | Often used |
| Polyurethane foams | Zero | Common base material |
| Fiberglass | Zero | Very common in budget and mid-tier models |
| Natural cooling | High breathability | Low. Heat trapping |
| Pressure relief | Adaptive and responsive | Inconsistent and often collapses |
| Airway Support | Helps open airway | Poor neck and chest alignment |
| Off gassing | None | High VOC release |
| 5 Support Zones | Yes | No |
| Durability | Up to 30 years | 5–10 years |
| Certifications | GOTS + GOLS | None |
| Inflammation impact | Lower nighttime inflammation | Can increase heat and stress load |
Both mattresses follow the same core philosophy: soft comfort on top with a supportive core underneath, using clean, organic materials.
The difference comes down to how much contouring and cushioning you want.
Pure offers a softer, responsive surface with a balanced support foundation. It gently cushions your body while maintaining a more grounded, supportive feel.
The Ultimate Snooze Pillow Top adds a thicker latex comfort top layer in a true pillow top design, creating deeper contouring at the shoulders and hips and a more cushioned, enveloping feel while still keeping your body properly supported.
If you want soft comfort without extra plushness, Pure is a great choice.
If you want a more luxurious, pillow-top feel with added pressure relief, the Ultimate Snooze Pillow Top is the upgrade.
Pure feels soft and comfortable on top, with a supportive core underneath. This design allows your body to relax at the surface while staying properly supported through the nightwithout feeling too soft or too firm.
No FR chemicals, no petroleum foams, no boric acid, no fiberglass
This is the cleaner sleep solution everyone can stand behind without compromise.
PETROLEUM-BASED FOAMS (Polyurethane, Memory Foam, PolyFoam)
This is the industry standard “foam” used by almost every major brand.
🔹 96-98% of U.S. mattresses are made with petroleum foams:
Natural latex accounts for less than 2% of U.S. mattress production.
Natural wool regulates temperature 2–3× better than synthetics
FACT: Wool wicks moisture, stabilizes temperature, and is naturally fire-resistant.
Citation:
Why Consumer will care: Temperature regulation = deeper sleep cycles + fewer wake-ups and less partner disturbances.
Memory foam traps heat due to its chemical structure
FACT: Viscoelastic foam absorbs and retains heat because closed-cell polyurethane restricts airflow.
Citation:
Why Consumer will care: Elevated core body temperature decreases deep sleep by 15–20%.
No. Pure contains no chemical foams, no added VOCs, and no synthetic fillers, so there is no chemical off-gassing smell. Any light, natural scent from organic materials is temporary and dissipates quickly with normal airflow.
All Ultimate Snooze mattresses are backed by a 30-year warranty covering construction, structural integrity, and excessive sinking so you can feel confident your mattress is built to last.
We also offer a 100-night in-home trial, giving your body time to adjust and experience the mattress properly. To ensure a fair break-in period, we ask that you sleep on the mattress for at least 30 nights before initiating a return. After that, if you decide it’s not the right fit, you may be eligible for a full refund within the 100-night trial window.
This allows you to make your decision based on real sleep—not a quick first impression.